|Video Is Coming to Reddit! - Introducing a simpler, more engaging way to post videos and gifs to all
Reddit is home to more than 100,000 of the internet’s most passionate and engaged communities, and we want to give all of them the best tools to express themselves and engage in deeper conversations. That’s why we’re excited to announce the extended rollout of Reddit video beta, which makes it easier than ever for redditors to capture, upload, and share videos and gifs with all their favorite communities.
This launch is a giant step forward in our efforts to bring rich content to Reddit, following last year’s release of native image hosting and our introduction of native video ads earlier this year.
So what is Reddit video hosting? Here’s everything you need to know:
- You can record video within the official Reddit apps or select a pre-recorded video from your gallery and upload it to Reddit.
- On desktop, you can select a video from your files to upload.
- Allowed video file types are MP4 and MOV, with a maximum length of 15 minutes.
- You can convert uploaded videos into MP4 gifs with our native gif converter.
- On the mobile apps, you can trim uploaded videos and gifs to just the section you want to feature.
- Best of all, you can watch Reddit video while you read comments and engage in conversation. (Check it out by clicking this post and scrolling down.)
Why Native Video?
If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many users, especially those who capture videos on their phones and want to share them quickly with their favorite subreddits.
With native video, we’ve streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. No third-party uploads, new tabs, or back arrows necessary.
Beta Tests and User Feedback
Of course, given Reddit’s scale, implementing video hosting that could support our vast and varied userbase was a massive undertaking. We also wanted to ensure that video would be available to redditors across all our platforms, so we worked to launch hosting on iOS, Android, and desktop at the same time. And to ensure we’re offering our users a best-in-class experience, it was important to roll this out slowly, soliciting feedback from individual redditors, video and gif communities, mod teams, and content creators along the way.
As we began beta testing, we found that the most engaging types of video weren’t coming from popular users trying to establish their individual brands, as you might see on other platforms. Instead, our video adopters so far have been creating and sharing videos to engage within their specific Reddit communities, as an organic extension of conversations already happening on each subreddit. These users don’t need to worry about building a huge subscriber base or posting to an abyss of content because they’re posting directly to the communities that share their passion.
We’ve seen redditors recording videos of their head to ask r/Hair for recommendations before their next haircut:
One user shared a slow-motion shot of his golf swing to ask the pros at r/golf for tips:
Redditors who attended Tesla’s Model 3 launch posted videos of the car’s new features to r/teslamotors:
And of course the pet lovers have already taken to Reddit video to share their adorable doggos with communities like r/aww:
Throughout the beta process, we’ve found that native video doesn’t merely improve the content creating process; it offers a unique new format for expression and interruption-free engagement once the post is live. Because our video platform keeps a small preview window open at the top of the screen as you browse the comments below, you can transition seamlessly between viewing, lurking, and commenting on Reddit videos.
It’s already proving its value to our communities, content creators, publishing partners, and brands, who are eager to start using native video to engage in conversation with Reddit communities in new ways.
Your First Reddit Video
We will continue to evolve Reddit video as we collect additional feedback from our users, so you can expect more updates in the coming months. In the meantime, if you’d like to try out your first video or gif post, here’s a step-by-step guide to uploading:
- Click “Submit Link” on a Reddit video-enabled subreddit
- Click “Choose File”
- Select an MP4 or MOV video file to upload
- Choose a thumbnail for your video
- Add a title
- Click “Submit”
- Click “Post something interesting” at the top of your “Home” feed
- Or, on a Reddit video-enabled subreddit, click “Post to r/___”
- Select “Image/Video”
- Click “Camera” to record a new video or “Library” to select one you’ve already recorded
- Add a title
- Click “Post” to submit
(Startled cats, sneezing seals, and doggo eye-bleach not included.)
Want to give us feedback? Let us know your thoughts on r/beta and stay tuned for more updates.
|Snoo’s Day: A Reddit Tradition - Because our users shouldn’t get to have all the fun
Nick Caldwell & Alex Le
(VP of Engineering & VP of Product)
What is Snoo’s Day?
Long ago in an office a short distance away, our valiant eng team began a new tradition at Reddit: every two weeks, engineers across the company would have the opportunity to work on passion projects that had (almost) nothing to do with their day-to-day work. In the years since its inception, this recurring hackathon—dubbed “Snoo’s Day” after our alien mascot Snoo—has switched from biweekly to two days per quarter, expanded to all teams at Reddit, and launched an impressive number of employee-led projects that have made a significant impact on our platform, our workflow, and our offices.
Here’s how it works: Each quarter, we block off a two-day period during which Reddit employees can use to spend on a project of their choice. It’s not just for PM and engineering, everyone can participate! This allows us to innovate using our collective strengths and permits more broad ideas that require more than just engineering skills. There are no official limits on what types of projects we can work on, but we encourage ideas that:
Make us better at what we do. We can only get better by doing something harder than we’re used to, trying new things, and making mistakes.
Improve the product. Sometimes things can languish because they aren’t in the immediate product plan or because an idea just hasn’t been proven out.
Take a big risk. Sometimes the best ideas come from building the wrong thing first. So build lots of wrong things! Hyperlapse, Amazon Prime, and Gmail all came from Snoo’s Day-esque adventures.
Snoo’s Day wraps up with a company-wide celebration of projects and the presentation of awards. The awards include toughest technical challenge (The Marty), innovation (Product’s Pick), crowd favorite (People’s Choice), and founder’s favorite (The Spez Given).
Our Favorite July 2017 Projects
At the most recent Snoo’s Day in July, more than 20 project ideas were presented. Here are a few of our favorites, as described by their creators in their own words.
Reddit AMP Pages
Google + Reddit Team!
Life Pro Tip: If you put your thumbs and index fingers together and close the rest of your fingers into fists, it forms an upvote.
Reddit + ARKit
Andrew Rohn (/u/andrewrohn)
It’s Augmented Reality right in the Reddit iOS app! I’m convinced that AR is a serious source of innovation in the near future, so I wanted to build an update to our app that would allow users to bond over and creatively share AR experiences. Working with Apple’s ARKit, I built an AR interface that would allow users to place an upvote in the virtual world and show a banana for scale for when you forget your banana at home. While we’re not adding AR to the app just yet, I found that Apple’s ARKit was delightful to work with, and I’m excited to see it improve even more.
Reddit Today (Winner: The Spez Given)
This Reddit iOS app extension is a simple iOS Today Extension that displays the top posts in r/popular in your Notification Center. It allows you to see what’s trending at a quick glance without launching the app. To drill down, you just have to tap on a post to navigate to that post in the app. Today Extensions are a common part of the iOS experience, and Reddit’s content seemed a good fit for this type of interaction. Creating this project gave me insight into the Reddit app architecture and how it could be improved.
Accurate Traffic Pages (Winner: The Marty)
Krishnan Chandra (u/shrink_and_an_arch)
We set out to fix the data on Reddit’s traffic pages, which have been showing desktop-only data for a long time now. They also rely on an antiquated data collection and processing system which is not used much anymore. We wanted these pages to include mobile traffic and give moderators a more accurate view into the popularity of their subreddits. Mobile traffic is a surprisingly large percentage of Reddit’s usage! It was shocking to see the magnitude of the difference caused by adding mobile traffic into the calculations. (Note: This project was released.)
Snoois (Winner: The Spez Given)
Zean Tsoi (u/zeantsoi)
Snoois is a Slack slash command that enables employees to instantly and effortlessly search for key info and related usernames of fellow employees. It puts the company directory (and more) at your fingertips. As the company expands, keeping tabs on which usernames belong to what employee has become tedious and inconvenient. Slack’s ubiquity makes it the perfect platform to implement an employee lookup tool, thereby benefitting workflow, efficiency, and communication. Getting a Snoo’s Day project into production is a microcosm of what it takes to bring a full-scale initiative to life at Reddit. The biggest takeaway is to iterate quickly but diligently—and worry about optimizing later!
Reddit Everywhere (Winner: Product’s Pick and People’s Choice)
Mayank Jain (u/mjmayank)
Reddit Everywhere is a browser extension that loads the Reddit comments about the site you’re reading directly onto the webpage. Works on every site! Reddit has the best comments and discussion anywhere online, and I often find myself searching for the comments related to what I was just reading. I thought it would be awesome if they were just loaded inline for me to read right away. I had never made a browser extension before, so I learned a lot about how those work. I also learned about a ton of great subreddits that sites I frequently browse are posted in.
Finding the right balance between work focused on our product roadmap and encouraging people to branch out on their own in a constructive way has been a fun problem to work on. Many of these projects are not quite yet ready for production, but some have already shipped and the ones highlighted are on a good track to do so. We were so impressed with these results that we’re considering doing a full-blown Snoo’s Week next time!
Interested in joining Team Reddit? Check out our Careers page to see a list of our open positions.