Very true. But I think in Google’s mind, they do need to know this. (Whether Google’s mind reflects reality is another matter entirely.) So much of our data is flowing through social networks like Facebook and Twitter, where Google can’t index it. And more importantly, where they can’t push ads at you.

If you start sticking wallet names on everything, calling yourself a social network for relationships in the physical world becomes a much easier sell for a lot of people. And they will continue to do this because they can, and the vast majority of people don’t care enough to do anything about it. Win-win for Google.

Upsetting times.