This February, many people across the country are celebrating the cultural contributions of African Americans in honor of Black History Month. The annual holiday is a time to reflect on the unique journeys and stories of triumph, adversity and resilience that make up the black experience in America and around the globe. This month, we are highlighting a few Reddit communities that are sharing content that honor black trailblazers and prominent public figures in celebration of Black History Month.
Lonnie Johnson, Reddit’s favorite inventor and mastermind behind the ‘90s youth toy phenomenon, The Super Soaker, recently did an Ask Me Anything in honor of Black History Month.
Guion Bluford became the first African American to travel into space when he served as a mission specialist aboard the space shuttle Challenger. He later became a member of the International Space Hall of Fame in 1997.
This fashion-forward community is honoring some of the most underrepresented African American and minority fashion designers in the industry.
Some of Motown’s most prominent bands and artists – from Smokey Robinson to The Supremes and The Temptations – are featured in this throwback photo of pure musical excellence. With more than 180 number one songs, Motown played an integral role in the racial integration of popular music, achieving significant crossover success.
Ebbie Tolbert spent over fifty years as a slave, and after gaining her freedom at 56-years-old, she lived long enough to walk into a St. Louis polling station to register to vote at 113-years-old.
Earlier this month, Lt. Andrea Lewis became Georgia Air National Guard’s First Black Woman Pilot in the history of the state.
Reddit, Inc. is also proud to be a sponsor of the second annual Black Joy Parade in Oakland, CA. The annual event will bring together more than 14,000 people in celebration of black culture, creativity and joy in the Bay Area and beyond.
Several weeks ago, we rolled out Reddit’s first performance-driven ad offering — the CPC (cost per click) ad — and with it, an expanded set of campaign objectives and efficiencies for direct response advertisers. Today, we’re excited to build on that foundation with two additional offerings that help optimize Reddit Ads for performance advertisers: App Install as a campaign objective and a vastly improved Conversion Pixel with expanded capabilities for tracking and measurement.
NEW: App Install as a Campaign Objective
Built on top of the foundation we laid with Cost Per Click ads, App Install ads appeal to mobile-first advertisers looking to grow their mobile user base. Now, advertisers can select ‘App Install’ as their campaign objective and Reddit will enhance ad performance to drive App Store visits.
When advertisers choose ‘App Install’ as their campaign objective, we now directly target Reddit’s mobile app users with native mobile ads, allow advertisers to bid per click (meaning advertisers only pay if the ad converts to an app store visit) and target iOS or Android users (or both) and direct clicks to the app store URL.
With the rollout of App Install ads, we’ve also updated our reporting capabilities through integrations with seven of the leading app install attribution providers, including: Adjust, Tune, Appsflyer, Kochava, Tenjin, Singular and Branch. Now, advertisers can track and monitor impressions and click data directly in their attribution provider’s dashboard.
NEW: Improved Conversion Pixel
In addition to new performance bid types and campaign objectives, we’re thrilled to share our vastly improved Conversion Pixel with expanded capabilities for tracking and measurement. Previously, the Reddit Ads Conversion Pixel could track only one conversion event, coupled view-through and click-through conversions together and did not allow attribution window configuration.
Today, Reddit’s improved Conversion Pixel:
- Tracks eight different conversion events, including ‘Page Visit,’ ‘View Content,’ ‘Search,’ ‘Add to Cart,’ ‘Add to Wishlist,’ ‘Purchase,’ ‘Lead,’ and ‘Sign Up’
- Breaks out view-through and click-through conversions separately
- Provides 1, 7, or 28-day attribution windows
- Shows conversion data on new conversion tab
What this means for advertisers
With the rollout of the performance bundle, we now offer five different campaign objectives––reach, video view, traffic, conversions and App Install––associated with a complete suite of bid types, including CPM, CPV and CPC. With the launch of CPC, App Install as a campaign objective and the improved Conversion Pixel, advertisers can now bid on, optimize and report on their direct response objectives.
This performance-focused product bundle is a tremendous step toward continued improvement and advancement of our performance offering. Throughout 2019, we will be introducing more advanced optimization and targeting offerings.
To learn more about our advertising offerings, read case studies and to get started, visit Reddit Advertising.